Our Story
Hi, I'm Shannon, and Grace Beauty started with a problem I had every single morning.
I loved how a powder puff felt in my hand. But I wanted the soft, bouncy finish of a beauty sponge too, and every sponge I tried ended the same way: foundation all over my fingers, under my nails, and more often than not, dropped on the floor. I wanted something soft on my skin, easy to hold, and actually in my control. So I made it.
The Cloud Puff is a velvet-soft sponge with a built-in grip. You get the airbrushed finish of a blender and the control of a puff, and your fingertips never touch the formula.
Hear it from me on TikTok @gracebeauty.london
Built for women on the go
My alarm goes off at 5am. I'm in the gym by 6, out by 7, and at my desk by 8, where I manage a team of nearly 40 people. My makeup bag lives in my gym bag, my work bag, my car. I was sick of damp sponges staining everything they touched. That's why every Cloud Puff comes with its own vented travel case: your sponge can breathe, and your bag stays clean.
I also love Korean skincare and the beauty culture behind it, where small, beautifully made tools and little daily rituals make a real difference. I wanted Grace to feel like that: something simple you reach for every day that makes you feel looked after.
Why "Grace"
My mum grew up in poverty in the Philippines. She met my dad, an Irishman, and together they built a life here from nothing. My dad is 78 now, and he's the one who always told me to believe in myself. A few weeks ago he had a mini stroke, and it reminded me how much I want him to see what that belief has turned into.
My family means everything to me. My grandma had Grace in her name, and I've always loved what the word stands for: elegance, kindness, and strength that doesn't need to shout. It felt like the only name that fit.
I'm building Grace Beauty around my full-time job, early mornings and late nights, because I want to create something my family can be proud of, and something I'll be proud of one day too.
Thank you for being here at the very beginning.
With love,
Shannon
Founder, Grace Beauty